How to Get Subscribers for Your Email List as a Health Coach
Believe me when I say that the most important marketing strategy for owning your own online business as a Health Coach is your email list.
YUP. Not social media.
Surprised?
Let me tell you why…
While social media serves an important purpose in growing your audience and business reach for your brand, it has one BIG limitation: you don’t “own” your audience. If Instagram or TikTok shut down tomorrow, you can say goodbye to your followers. You’d have no way to connect with them.
On the other hand, when someone joins your email list, you “own” that relationship.
AND with the ever-changing algorithms with Instagram, the amount of people who actually see your posts has decreased to somewhere between 1-3%. That means that your followers don’t always see your posts if ever! And Instagram stories? An average of 4-10% of your followers view these and less than 1% interact.
YIKES!
But email marketing? My average open rate for my emails is 39%. This means that almost 40% of my subscribers read my emails. Which is fantastic! And gives me a direct way to reach people.
So how do you get subscribers for your email list?
Step one:
Sign up for the email marketing software of your choice. I started with MailChimp, which is a great option and free up to 2,000 subscribers.
I now use ConvertKit and I am SO glad I switched. It’s the simplest and easiest-to-use email marketing tool out there IMO. It takes me a while to learn new tech and ConvertKit was a breeze.
Its dashboard is super minimalist, contains all you need (and nothing more!), which makes it really easy to navigate and efficient to use.
Step two:
Give your potential subscribers free stuff! But wait, why would you do that?
To build trust by helping them out with something they struggle with!!
For example: How to incorporate Healthy Carbs into Your Diet? How to Break Your Food Rules? How to Eat More Mindfully?
You can find my freebies here. You can also provide your subscribers with access to free webinars or free quizzes.
Step three:
Create a Landing Page on ConvertKit for your freebie.
Your Landing Page will ask permission from your new subscriber by asking for their name and email to sign up for your email list in exchange for your freebie. It’s as easy as that!
Once you create a Landing Page, you can share the landing page link (by simply copying and pasting) into story swipe ups on Instagram, your bio on your Instagram or TikTok, your pin on Pinterest or in your blog posts on your website.
You can also create a Form in Convertkit and embed on your website or as a pop-up in a blog post where the subject is similar to your freebie and what you are providing.
When a new subscriber signs up, they will have instant access to the freebie that you provided under Landing Page Settings > Incentive > Download attachment.
THAT’S IT! EAZY PEEZY.
That is how you begin to build your subscriber base. Next step after this would be Writing an Introduction Email to introduce yourself to new subscribers. Should I write a separate blog post about how to do this and what to include in this email??
Until then!